SplashMania by Gamuda Land

Located in the lush Gamuda Cove township just 30 minutes from Kuala Lumpur and 15 minutes from KL International Airport, SplashMania Waterpark is a world-class leisure destination that fuses nature, storytelling, and adrenaline-pumping attractions. From Amazonia, a life-sized pirate ship with multi-storey slides, to Treasure Tower, the tallest waterplay structure in Malaysia, this award-winning park attracts thrill-seekers, families, and tourists alike.

As one of the GL Play by Gamuda Land’s attraction portfolio, SplashMania leads with a mission: to deliver unforgettable guest experiences, and to do it with an intuitive and effective solution to capture and understand real-time guest feedback to ensure high levels of satisfaction and continuous improvement.

NPS increase:

11 points to date

Favourite feature:

QR code

Visitors everyday:

2,200 on average

“We have thousands of international visitors everyday at SplashMania”

The challenges:

Unlike traditional attractions that rely heavily on post-visit surveys, SplashMania made a strategic decision to focus on real-time, in-the-moment guest feedback—capturing sentiment while the experience is still fresh.

This presented several challenges:

Minimising friction while collecting feedback across a large outdoor space
Driving high QR code engagement, Malaysia’s tech-savvy consumers—shaped by digital-first and mobile-first lifestyles—are widely familiar with scanning codes as part of everyday interactions*
Managing feedback operations efficiently, despite limitations in on-ground staff
Turning guest feedback into actionable data for teams, and integrating it into KPIs
Creating a feedback loop across a diverse guest base and multiple customer acquisition channels—from OTAs to local apps—while maintaining consistency and insight across the ecosystem

To address these challenges, SplashMania needed a scalable, flexible solution that would not only deliver high volumes of feedback, but also integrate with their broader digital ecosystem and visitor journey.

The solutions:

Avius collaborated closely with SplashMania to deliver a feedback solution tailored to their high-volume, high-expectation environment. The system focused on a combination of QR code-based surveys and in-the-moment feedback kiosks—giving guests a choice in how and when they provide feedback, while ensuring the park could capture sentiment as experiences unfolded.

What Avius delivered for SplashMania:

Dynamic QR Code Strategy
We helped SplashMania deploy location-specific QR codes across rides, dining outlets, and rest zones. Each code was tracked separately, enabling precise reporting by area and time of day.

In-the-Moment Feedback Kiosks
Strategically placed touchscreen kiosks allowed guests to share their thoughts instantly while still in the park. These user-friendly devices made it easy to gather timely, contextual feedback—especially at exits, high-traffic zones, and key service points.

API Integration for Ecosystem Connectivity
To support SplashMania’s diverse visitor demographics and multi-channel acquisition model, Avius provided API connectivity, allowing feedback to be integrated with third-party platforms such as local booking apps and guest-facing systems—ensuring consistent data flow and visibility across the entire digital experience.

Creative Display Concepts
To address manpower limitations, we worked with SplashMania on high-visibility, low-maintenance QR code displays: order receipts, queue posters, and themed boards optimised for maximum engagement.

Custom Auto-Reporting
We built tailored auto-reports, scheduled weekly and monthly, to deliver clear insights to each department—from operations to F&B and marketing.

KPI Integration
Guest satisfaction data was incorporated into internal KPI frameworks, helping managers coach teams, track progress, and reward top performance.

Advanced Dashboards
Live dashboards empowered teams to view trends and sentiment in real time—supporting quick decisions and proactive service recovery.

Strategic, Data-Led Leadership

SplashMania is driven by a highly focused and ROI-minded team. Both the marketing and operational arms have a deep understanding of their visitor demographics, and know exactly which sales channels and guest segments to prioritise.

With Avius, they now have the insights and infrastructure to:

Capture the right feedback at the right moments
React quickly to live guest sentiment
Align feedback with commercial and brand goals
Boost review scores across Google and social media
Improve internal employee recognition culture through transparent performance metrics
Improve the quality of comments and the ‘why’ for a negative response

Results and impacts

Since implementing Avius’ tailored feedback solutions—including in-the-moment kiosks, QR code surveys, and customised reporting—SplashMania has seen significant, measurable improvements across operations, guest satisfaction, and online visibility:

Increased Real-Time Feedback
QR code surveys received strong engagement across zones, thanks to creative placements and guest-friendly design.
Higher Google Review Scores
Avius’ ReviewBooster™ integration prompts happy guests to leave glowing reviews—fueling SplashMania’s rise in search rankings and social credibility.
More Efficient Feedback Operations
QR codes replaced manual methods, reducing reliance on staff and allowing guests to leave feedback at their own pace.
KPI-Driven Improvements
Weekly scores by location and category now directly influence internal KPIs, enabling focused team coaching, recognition, and refinement.
Data-Led Marketing Execution
Feedback insights inform everything from attraction development to digital messaging—ensuring campaigns stay guest-relevant and performance-focused.

Looking Ahead

With exciting new attractions planned at Gamuda Cove—including luxury stays, nature parks, and the region’s first immersive safari—GL Play continues to evolve the guest experience.

With Avius as their feedback and insight partner, SplashMania is not only building smiles, but also building smarter, more connected, and more impactful guest journeys—powered by data, design, and real-time response.

*Reference: Fintechnews, Focusmalaysia, Thefintechtimes, Researchgate

“Having a tool that delivers a focused understanding of what our guests need—and enabling us to integrate those insights into our core business—was pivotal not just for SplashMania Waterpark, but across all leisure components under GL Play by Gamuda Land. Avius proved to be that essential solution provider.

They didn’t just deliver data—they took the time to understand our goals, challenges, and audience. That depth of insight helped shape our marketing and business development strategies, and even how we linked guest feedback to team KPIs.

The servicing team is dynamic and intuitive, quickly adapting their solutions to meet our unique needs across operations, marketing, and guest engagement. This has driven tremendous operational change, allowing us to curate service excellence and leave a lasting impression on every guest who visits our parks.

The support, customisation, and real-time insights we’ve gained from Avius have empowered us to take faster, smarter actions—both in the park and online.”

GL Play Team
Gamuda Land Leisure Sdn Bhd, Malaysia