illustration of 4 things that happen when businesses don't listen

Businesses need customers. Make sure your customers need you by listening to their feedback and taking action. If your business isn’t already listening to customers, it’s more likely than not that you’re missing out on huge opportunities.

Successful businesses collect customer feedback at every touchpoint of the customer journey. Mapping the customer journey and analysing customer feedback is crucial to identify internal problems and to highlight customer pain points.

 

THE BEST WAY TO GET CUSTOMER FEEDBACK

Building a Voice of the Customer programme with clear, defined goals is the most effective way to collect customer feedback. Voice of customer tools with integrated custom analytics can help to make sense of feedback and are vital within a VoC programme.

Still unsure about how important listening to customers is? Here are 4 things that happen to businesses when they make the mistake of not listening to their customers.

 

1. THEY LOSE CUSTOMERS

When businesses don’t listen to their customers, they miss vital chances to improve. Complaints are opportunities for businesses to evolve into what your customer wants or needs. Show customers that their opinions are valued by enabling them to give feedback with online surveys or survey kiosks.

 

2. THEY GET A BAD REPUTATION

Listening to customers avoids reputation-destroying slip-ups. Which in turn, helps to improve customer retention and gain new customers. Demonstrating that your business is ready to fix any problems avoids reputational damage.

Our customer feedback management software alerts you in seconds when you received negative feedback so you can respond to customers quickly for a swift resolution.

Negative feedback alerts illustration

3. THEY’RE ONE STEP BEHIND THE COMPETITION

If your business isn’t listening to customers, maybe your competition is. Social media and online reviews make it easy to identify a company’s shortcomings. Competitors can easily see any problem-points and offer potential customers an alternative.

 

4. THEY MISS MARKETING OPPORTUNITIES

Implementing a Voice of Customer programme allows you to gather quotes and more from advocates of your business.  Your business can boost marketing campaigns with statistics found in data analysis.

 

HOW TO GET FEEDBACK FROM CUSTOMERS

Collect customer feedback with bespoke surveys and survey kiosks. Analyse the results in depth and use valuable insights to improve business operations or the products and services you provide.

To find out more about how to get feedback from customers with Avius survey kiosks, contact our team today on +44 (0) 1202 559933 (UK) or (+1) 863 207 1641 (US). Alternatively, get in touch via our contact form.